Storytelling for innovators

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Our Story Cube process delivers the right-first-time adoption strategies, messaging, and timing that innovative products and services need to succeed, as the speed of innovation grows exponentially, and technology life cycles are compressed.

We want to tell your story


Story Cube Service

We create stories that inspire the adoption of innovative products and services by identifying, reaching, and engaging your target audiences. Our retainer-based Story Cube service spans the innovation life cycle, and includes strategy, messaging, story creation, social media content distribution and promotion, and media partner development.

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Why Story Matters

In writing for startups and global enterprises—in mass media and online niches—we found that well-written, engaging, personal stories consistently outperform speeds, feeds, and statistics. Storytelling is also the most effective format to communicate the “minimum virtuous product” qualities sought by early adopters of new tech innovations.

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Stay Connected

Our free Innovation Traction blog and newsletter covers adoption issues within the innovating organization and with external audiences. It provides insights to help teams plan and execute forward-focused strategies, and examples of how innovators and change agents are using storytelling to connect with target audiences and break down the barriers to adoption.

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Our Home Base

We're bringing world class strategy, planning, and creative services to innovative organizations from our base in Central Florida.


Align story strategy with innovation adoption life cycle

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Our Story Cube method

We align your innovation stories along the “4 T’s” - the key attributes to successful adoption—Target, Topic, Timing, and Tone.